Skip to main content

6 ways to optimize your blog for SOE


If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?
The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers
Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
  1. Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

  2. Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:
    • Title
    • Headings and subheadings
    • Introductory sentence
    • Concluding paragraph
    • Anchor text (text you hyperlink to other related pages on your site)
    • Title tags and meta descriptions
    A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
  3. Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

  4. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

  5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

  6. Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

Comments

Post a Comment

Popular posts from this blog

Meet the top 7 most stylish Ghanaian footballers

Sports Meet the top 7 most stylish Ghanaian footballers We tip our hats to the most fashionable Ghanaian players off the field. Footballers are among the highest-paid athletes on the planet. But it seems that a large salary does not always transfer into wise wardrobe contents. Their big pay packets, you would think, ought to stir-up a breeding ground of stylish 20 to 30-somethings roaming the training grounds, gated communities and Michelin starred restaurants of global footballing cities. More often than not, however, it’s more a case of ‘all the gear but no idea’. These Ghanaian  footballers   have an excellent taste for  fashion  and  can  qualify as fashionistas on any  day. Kevin-Prince Boateng The handsome Ghanaian national who has played for Tottenham Hotspur, AC Milan, Schalke 04 and Las Palmas definitely has an eye for fashion and labels which he seems happy to shows off. ...
Post a Comment
Read more

JELANI MARAJ: FOUND GUILTY! THE RAPE CASE TRIAL DETAILS

JELANI MARAJ: FOUND GUILTY! THE RAPE CASE TRIAL DETAILS NICKI MINAJ’S BROTHER . . . BROTHER OF RAP STAR NICKI MINAJ . . . NICKI’S BROTHER JELANI” They all read the same and almost as if Onika is on trial herself , which I find disgusting . It’s click-bait. Using her name to get people to read the article and to me it takes away from the larger matter at hand . The fact that a man (regardless of who his sister is ) is facing some pretty heinous allegations of repeatedly raping his 11 year old step-daughter. So I won’t do what everyone else is doing. I will give you the facts as I know them and allow you to make your own judgement and will just hold the faith that in the end , justice will be served. - As of today, 11/9/17, Jelani Maraj has been found GUILTY of the charges against him and faces 25 years to life behind bars. His sentencing is set for December 14, 2017. RAPE TRIAL TIMELINE: *Some of the testimonies are highly disturbing, please proceed with that in mind. All quotes a...
Post a Comment
Read more

10 best new Ghanaian artistes of 2017

Newcomers 10 best new Ghanaian artistes of 2017 Yourblogafrik Ghana entertainment editor, Andy Munufie has picked up 10 best newcomers who made imaginal impressions and shook 2017.           10 best new Ghanaian artistes of 2017 10 best new Ghanaian artistes of 2017 2017 brought to light tons of promising debuts. From  Richie Mensah’s  new dazzling catches,  KiDi  and  Kuami Eugen e to new school Hip-hop hotshots,  B4Bonah  and  Strongman , a wealth of new musicians changed Ghanaians’ perceptions about what modern music should sound like. PS: This list is in no order. 1. Akan Akan  (Instagram) He is a mixture of the pioneers of Hiplife, Obrafour, Okomfour Kwadee and Lord Kenya, with a credible wealth of knowledge about the genre that originated from Ghana. Akan has had an impressive year. Even though with no major hit, his deb...
Post a Comment
Read more